About Us

About Ruthie's Rack

Welcome to Ruthie's Rack—where finding clothes that actually work for you becomes simple.

I'm Ruthie, and I started this boutique because I kept watching women struggle with the same frustrating cycle: buying clothes that looked great on the hanger but never quite felt right once they got home. Wrong colors. Confusing fit. Closets full of "maybes" and nothing to wear.

What started as a handful of racks at local vendor shows here in Alaska has grown into something I'm really proud of—an online boutique guided by one simple idea: when you understand which colors flatter you, getting dressed gets so much easier.

As a seasonal color consultant, I've seen firsthand how the right colors can transform not just your wardrobe, but how you feel walking out the door. That's why I'm passionate about helping you discover your seasonal palette and choose pieces that make you look and feel amazing.

We carry specialty brands chosen for real women in sizes XS-4XL (0-26):

• Michelle Mae
• Judy Blue Jeans
• Minus33 Merino Wool
• Main Street Forge Leather

Our focus is comfortable, flattering, affordable clothing that fits your busy lifestyle—whether you're tackling errands, meeting friends, or (like me most days) juggling family, dogs, and everything in between.

Shopping here means:

• Inclusive sizing (XS-4XL, sizes 0-26)
• Expert color guidance available when you need it
• Detailed descriptions and transparent sizing
• Responsive customer service from a real person
• Supporting a small Alaska family business

Thanks for being here and trusting me to help you build a wardrobe you actually love wearing.

— Ruthie