Privacy Policy

Privacy Policy

Effective Date: May 30, 2025

At Ruthie’s Rack, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit or make a purchase from ruthiesrack.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser
  • IP address
  • Time zone
  • Cookies installed on your device
  • Pages or products viewed
  • Search terms and site interactions

We refer to this as “Device Information.”

We also collect Order Information when you:

  • Make a purchase
  • Attempt to make a purchase
  • Submit a contact form
  • Subscribe to marketing or SMS messages

Order Information may include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

2. How We Use Your Information

We use the information collected to:

  • Fulfill orders, including processing payment, shipping, and confirmations
  • Communicate with you
  • Screen for potential fraud
  • Provide you with information or advertising based on your preferences

You can opt out of marketing emails or texts at any time.

3. Sharing Your Personal Information

We share your Personal Information with trusted third-party services that help us operate our store, such as:

  • Shopify (our e-commerce platform)
  • Shipping carriers (e.g., USPS, UPS)
  • Payment gateways
  • Marketing and analytics providers (e.g., Klaviyo, Meta)

We never sell your personal information.

We may also share your information to comply with legal obligations or protect our rights.

4. Behavioral Advertising

We may use your personal information to serve you targeted ads or marketing communications we believe may interest you. You can opt out of targeted advertising through the following:

5. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. Data Retention

We retain your order information for our records unless and until you ask us to delete it.

7. Your Rights

If you are a resident of certain states or countries (such as California or within the EEA), you may have rights regarding your personal data, including:

  • Access to the data we hold about you
  • The right to correct, update, or delete your information
  • The right to withdraw consent for marketing
  • The right to file a complaint with a data protection authority

To exercise any of these rights, please contact us at info@ruthiesrack.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Updates will be posted on this page with a revised effective date.

9. Contact Us

For more information or if you have questions, contact us at:
Email: info@ruthiesrack.com
Mail: Ruthie’s Rack, 2521 E Mountain Village Dr, Suite B222 Wasilla, AK 99654